Pharma-Cultural Landscapes

A view of the performance in Storefront from Kenmare Street (image courtesy Storefront)

A view of the performance in Storefront from Kenmare Street (image courtesy Storefront)

During a brief two-week run, Storefront for Art and Architecture was transformed into a laboratory by the creative team of Harrison Atelier (HAt) in their latest iteration of dance-installation titled Pharmacophore: Architectural Placebo.

Conceived, dramaturged, directed and designed by the husband and wife team of Seth Harrison and Ariane Lourie Harrison the project explores “the cultural and philosophical economy that surrounds medicine, technology, and the human prospect.” Quite a heady agenda.

Architectural Placebo is the third installment in HAt’s Pharmacophore series of design-dance hybrids. HAt developed two prior versions: a ten-minute performance at Storefront in December 2010 with dance team Catherine Miller and James McGinn; and a full length performance at the Orpheus Theater in August 2011. For this iteration HAt collaborated with dancer/choreographer Silas Riener, who currently dances for Merce Cunningham Dance Company.

Bringing such lofty scientific terms and advanced terminology into a project certainly carries the risk of alienating an audience unaccustomed to such things. Pharmacophore is certainly unique in concept, but audiences don’t have to know much about the science of pharmacology or macrobiotics to appreciate this. The project is exceptionally designed and presented. And I’m sure that having a couple of dancers from the Cunningham company involved doesn’t hurt.

Architectural Placebo incorporates nearly every inch of the uniquely triangular ground-level space on Kenmare Street. It is perfectly suited for the complexities of HAt’s collaboration. Dancers Rashaun Mitchell, Jamie Scott and Melissa Toogood join Silas Riener and cellist Loren Dempster offers live accompaniment and original score.

Peter Freeby

I design and build books, periodicals, brand materials, websites and marketing for a range of artists, non profits and educational programs including Elizabeth Murray, Jack Tworkov, Edith Schloss, Janice Biala, Joan Witek, George McNeil, Judy Dolnick, Jordan Eagles, John Silvis, Diane Von Furstenberg, The Generations Project, The Koch Institute, The McCandlish Phillips Journalism Institute and the Dow Jones News Fund.

https://peterfreeby.com
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